Varia Ranah - Sorotan Ilmiah Perkhidmatan Awam

39 Varia Ranah: Sorotan Ilmiah Perkhidmatan Awam Instead of banning fake news sites, implementing legislation against hate speech and enforcing them in courts could be the proper legal solution, which could provide a legal basis for law enforcement agencies to fight against fake news. The new law should be avoided from being misused for any political reason which could deflect MCMC image. The public need to understand that the importance of the law in preventing fake news which can cause disharmony and instability to the country. Strategy 7: Strengthening the role of mainstream media Another option to curb the fake news is by strengthening confidence towards the mainstream media. As reducing trust in traditional media has driven the public to search for news on alternative media that may carry information that is untrue. Now, the media industry is facing its tough challenges that the significant threat is not the competitive business market, but the confidence from the audiences. The journalist should cover fake news stories, because of their relevancy in the media scenario. And they, and fact-checking organizations should address disinformation and propaganda, not only after the fact, but they should develop tools of debunking the fake news. The media organizations in Malaysia are under the management of Communication and Multimedia Ministry. However, MCMC can play a comprehensive role by collaborating with mainstream media such as Media Prima, ASTRO, RTM and others in educating the public about the dangers of fake information. The media need to regain its public trust in the transparency of information and shun from being considered as government media machinery. A massive campaign in promoting awareness about fake news can be done between MCMC and media organization as part of a long-term plan. The campaign should cover effective digital marketing through various platforms especially on Facebook, Twitter, Instagram, YouTube, Snapchat, and others. A video advertisement can be made by hiring a creative director to highlight the danger of fake news towards individual, companies and country. A massive campaign in promoting awareness about fake news can be done between MCMC and media organization as part of a long-term plan