Varia Ranah - Sorotan Ilmiah Perkhidmatan Awam

535 Varia Ranah: Sorotan Ilmiah Perkhidmatan Awam …..“I ask all of you, to adhere to this Restriction of Movement Order. Indeed, it is our collective responsibility to do so, as a citizen who cares for the wellbeing of our families, our communities, and our nation.” The impact of the Prime Minister’s speeches has a positive spill-over effect to the public service. This can be seen in the campaign using the #kitajagakita hashtag where positive narratives as well as positive sentiments flooded Malaysian Social Media platforms. Public servants who are frontliners gained tremendous respect and love from social media users. Relevant Semantic Representations of “Power With” in Counter Narratives The main idea behind having relevant semantic representation of the power with concept in counter narratives is to embed the notion of “we are in this together and together we will prevail”. Therefore, proper diction / lexicons / words are needed to imply such meaning in order to engage with the emotions of the public. The study of words and emotions have been extensively studied in the field of Kansei Engineering. In relation to this, the Kansei Affinity Cluster framework is able to detail emotion related words in creating a corpus for “power with” lexicons. RISK MITIGATION MEASURES IN SOCIAL MEDIA CRISIS i. Empowerment of Opinion Leaders The key is to divide and conquer. In this day and age, an individual may have more than one social media platform and may be connected to Proper diction/ lexicons/ words are needed to imply such meaning in order to engage with the emotions of the public Delegating power to public servants at all levels of the service as opinion leaders is necessary