Varia Ranah - Sorotan Ilmiah Perkhidmatan Awam
532 Varia Ranah: Sorotan Ilmiah Perkhidmatan Awam media entails that news and information are widely dispersed. Thus, explains that semantic representation and interpretation of information may not be straight forward and are subjected to the perception of reality by individuals. Social media users in Malaysia according to application is shown in figure 2 as below. Figure 2 : Social Media user’s data in Malaysia COUNTER NARRATIVES i. As is usage of narratives Several Facebook pages and Twitter accounts of government agencies are seen to be actively promoting events and updates of their agencies. These activities often deliver straight forward messages of events and updates. The handler of these platforms rarely engages in public discourse entailing a one-way communication. The two-step flow communication theory explains that most people form their opinions under the influence of opinion leaders who are influenced by the information from the mass media
Made with FlippingBook
RkJQdWJsaXNoZXIy MTc1NDAy