Varia Ranah - Sorotan Ilmiah Perkhidmatan Awam

102 Varia Ranah: Sorotan Ilmiah Perkhidmatan Awam 4. Public engagement medium An engaged audience is a happy audience. When the public engaged regularly, public service office can be able to keep them informed about the policy and issues that matter most to them. It’s important to recognize all feedback, even if it’s negative, as a way to improve services. In most cases, netizen will tell exactly what it is they want, need, and expect from the government. Leverage the government social media profiles as a way to interact with the public and communicate directly with them. 5. Building public trust According to a survey conducted by Open the Government, more than half of voters want to see more authenticity and transparency in their government. Just like a business, the ability to remain authentic and honest with public is crucial to building a good relationship with them. Social media provides a perfect avenue to remain transparent and clear with your constituents as possible. The public sector has to utilize social media as an innovative way to maximize awareness and citizen engagement. By keeping up with trends in digital engagement, government communicators and public affairs professionals can help transform public perception of the agency public service as a whole. 6. Tell the real truth Crisis and social media is a great breeding ground for misinformation and disinformation. The government and the public service have to use social media to listen and identify inaccuracies and respond accordingly. There is no need to address everything where some content may be too ridiculous to be responded. But if significant number of people are falling for or spreading falsehoods, the use official platforms to set the record straight is needed. Authenticity and The public sector has to utilize social media as an innovative way to maximize awareness and citizen engagement Social media is an efficient and low-cost distribution channel to spread messages