Varia Ranah - Sorotan Ilmiah Perkhidmatan Awam

101 Varia Ranah: Sorotan Ilmiah Perkhidmatan Awam benefits of using social media for government outreach and citizen engagement. Below are a few of the benefits of social media for public service: 1. Expand reach It’s a basic concept to most communicators: go where netizen is spending their time. By providing an active hub of information and conversation on agency’s social media profiles, public servant is widening their reach and allowing the netizen to engage with them in a way that might be more convenient for the netizen. 2. Real-time data collector Social media is an effective way to crowdsource information and feedback. Collect data and insights from netizen that can be compiled and analyzed to give directional insights. Public service organizations can consider posting polls and survey questions, hosting a Twitter chat, or launching an interactive online program aimed at encouraging netizen or the public to give input on various topics or initiatives. 3. Crisis communication The spread of COVID-19 is unprecedented in almost every aspect for the public service, including communications. Public information professionals, are being asked to provide regular updates in uncertain times to an anxious public. With the public on edge and glued to their screens, the wrong message could exacerbate things. The public is looking to government not just for direction, but also to set the tone in how to cope. It’s especially important for the public service to get the message out in a clear, calm, professional manner. Put officials front and centre that can convey important messages in a controlled and reassuring way Leverage the government social media profiles as a way to interact with the public and communicate directly with them